Category Archives: Digital Marketing

content segmentation

Content Segmentation: Reaching the Right Audience

We are all different personalities and when creating an online content, it is good to have your audience (i.e. content segmentation) at the…
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content marketing

Content Marketing: Engagement Funnel

With the presence of many brands online, getting the attention of customers is important and the only way to achieve this is through…
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The technology behind seo

The Technology Behind SEO

Links, which are the technology behind SEO allow the search engines' automated robots, called "crawlers" or "spiders," to reach the many billions of…
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digital marketing channels for startups

DIGITAL MARKETING CHANNELS FOR STARTUPS

Digital marketing can be described as the marketing of products or services using digital channels to reach consumers. The key objective is to…
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