Category Archives: Online marketing

Content creation for online presence can be time consuming. However, there are various tactics of ensuring the visibility of online content account is…

In creating content for online audience, there are various strategies involved in creating content for online audience and offline audience. Reading habits varies…

We are all different personalities and when creating an online content, it is good to have your audience (i.e. content segmentation) at the…

With the presence of many brands online, getting the attention of customers is important and the only way to achieve this is through…

Search engine optimization (SEO) refers to techniques that help your business rank higher in organic (or “natural”) search results, Search engine Optimization Makes…

The answer is simple - inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were…

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When…