We are all different personalities and when creating an online content, it is good to have your audience (i.e. content segmentation) at the back of your mind by thinking who they are and what they will like to know. In knowing your online audience, you need to segment your content to suite your targeted audience. […]
Category: <span>Online marketing</span>
With the presence of many brands online, getting the attention of customers is important and the only way to achieve this is through effective content marketing. Content marketing is based on the sharing and creating of online materials such as video, blogs and social media post. This content is aimed at capturing individual attention about […]
Search engine optimization (SEO) refers to techniques that help your business rank higher in organic (or “natural”) search results, Search engine Optimization Makes your business more visible to people who are looking for your product or service via search engines. SEO is a type of marketing which main goal is to get you to rank […]
The answer is simple – inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to hurt your rank, your competitors would continually link to your site from link farms. Such a scenario is beyond your control. For this reason, Google cannot penalize your site for any […]
The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text. Almost always, linking candidates will use the company name as anchor […]
