In creating content for online audience, there are various strategies involved in creating content for online audience and offline audience. Reading habits varies from online to offline content with facts like styles; structures and language all play a vital role in the digestion of content. For example, reading a single article on a newspaper may […]
Content Segmentation: Reaching the Right Audience
We are all different personalities and when creating an online content, it is good to have your audience (i.e. content segmentation) at the back of your mind by thinking who they are and what they will like to know. In knowing your online audience, you need to segment your content to suite your targeted audience. […]
Content Marketing: Engagement Funnel
With the presence of many brands online, getting the attention of customers is important and the only way to achieve this is through effective content marketing. Content marketing is based on the sharing and creating of online materials such as video, blogs and social media post. This content is aimed at capturing individual attention about […]
Introduction to Search Engine Optimization
Search engine optimization (SEO) refers to techniques that help your business rank higher in organic (or “natural”) search results, Search engine Optimization Makes your business more visible to people who are looking for your product or service via search engines. SEO is a type of marketing which main goal is to get you to rank […]