Content Marketing: Engagement Funnel

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With the presence of many brands online, getting the attention of customers is important and the only way to achieve this is through effective content marketing. Content marketing is based on the sharing and creating of online materials such as video, blogs and social media post. This content is aimed at capturing individual attention about a brand’s product or services. Content marketing can help to drive people attention to your website through increase in sales, build brand awareness and build brand trust through recognition amongst your audience. Journey back to the era of television, prints and radio, etc.

which allowed no form of interaction between brands and customers. This era is different owing to the fact that customers are at a liberty to choose how to engage with a brand and one key way to achieve this is through content marketing. Take for instance, a fashion designer who likes to engage more with customers could achieve this through content marketing which will result in an increase in brand awareness, drive traffic to the website.


To achieve this, you publish engaging contents about fashion on your blog, business website and promote them through your social media platforms to increase readership. Great content marketing campaigns are best done when you understand your target audience and provide enriched content for them in other to solve their challenges.
A great content marketing strategy should focus on the following:-

  • Answering of audience questions
  • Adding value to the audience
  • Keeping them wanting more.
  • Taking time to know your audience
  • See who to follow on social media to know their likes and dislikes
  • Experiment to know the various content to know what best they are interested in and do not be afraid to use multiple format.
  • Choose the best platforms to publish your content and ensure you are talking directly to your customers.
  • Ensure to use natural language with your customers.
  • Make your content exciting, unique and interesting.
  • Use engaging headlines, eye catchy images and informative languages.With all these implementation of strategies in mind, you are able to reach your potentials customers. But never forget the first three (3) strategies and consider the goals it will help you achieve at the end.
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