We are all different personalities and when creating an online content, it is good to have your audience (i.e. content segmentation) at the back of your mind by thinking who they are and what they will like to know. In knowing your online audience, you need to segment your content to suite your targeted audience.
Content segmentation is all about dividing your audience into various groups in other to know those interested in your product or services rather than targeting general people with the result been cost effective. Researching about your audience and putting them into various groups make your content suite the right audience which excites, entertain and educate them in other to engage them. For instance a fashion designer, building her content marketing , the first step to implement is to segment potentials audience and identify potential audience to identify those who will benefit from her service such as tips people need to know about fashion, styles in fashion, structure meant to be stabled in a fashion house. However, the fashion person will like to create the content for this particular audience in mind in other to achieve her set goals and meet the right audience.
However, content segmentation helps you to target the right set of people who are interested in your content and help you meet their needs about the situation they are encountering at every point. Having prefence for audience will help you to target the right set of people. For instance, you are interested in launching tips on fashion or any topic of interest and google analytics tools reveals to you on your website that people are interested in that particular subject matter, then you need to create your content to suite that particular audience and demographic. Pin point how this segment will work well, the time of the day it will fit in well to drive huge readership, the time of the day, their best social media platforms and what they do at their free time. In achieving content keyword for free, keyword tools such as keyword planner, answerthepublic, utilizing analytics features on social media platforms, experiment with a number of tools and compare results together which will help you to know how they behave online Never forget to discuss with people because it gives insight into who they really and what they really need.
In conclusion, when creating your content, you need to ask few questions such as:
why is content segmentation important?
How can your content provide solutions to brands or people?
Which tools can you use to better understand your audience?