Measuring online content marketing overall is important. It is important to regularly seat down and review your goals. This ensures the times you are spending are well spent. In this article, we will explore tools and software that can help measure the success of your marketing and as well identify key metrics to help you […]
Content Segmentation: Reaching the Right Audience
We are all different personalities and when creating an online content, it is good to have your audience (i.e. content segmentation) at the back of your mind by thinking who they are and what they will like to know. In knowing your online audience, you need to segment your content to suite your targeted audience. […]
Content Marketing: Engagement Funnel
With the presence of many brands online, getting the attention of customers is important and the only way to achieve this is through effective content marketing. Content marketing is based on the sharing and creating of online materials such as video, blogs and social media post. This content is aimed at capturing individual attention about […]