We are all different personalities and when creating an online content, it is good to have your audience (i.e. content segmentation) at the back of your mind by thinking who they are and what they will like to know. In knowing your online audience, you need to segment your content to suite your targeted audience. […]
Category: <span>SEO</span>
With the presence of many brands online, getting the attention of customers is important and the only way to achieve this is through effective content marketing. Content marketing is based on the sharing and creating of online materials such as video, blogs and social media post. This content is aimed at capturing individual attention about […]
Links, which are the technology behind SEO allow the search engines’ automated robots, called “crawlers” or “spiders,” to reach the many billions of interconnected documents on the web. Once the engines find these pages, they decipher the code from them and store selected pieces in massive databases, to be recalled later when needed for a […]
Search engine optimization (SEO) refers to techniques that help your business rank higher in organic (or “natural”) search results, Search engine Optimization Makes your business more visible to people who are looking for your product or service via search engines. SEO is a type of marketing which main goal is to get you to rank […]
The simple answer is no – search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by following links. Using that logic, a single inbound link from any already-indexed page will identify your page to the engine. Subsequently, if that page links to other pages within your site, they […]
The answer is simple – inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to hurt your rank, your competitors would continually link to your site from link farms. Such a scenario is beyond your control. For this reason, Google cannot penalize your site for any […]
The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text. Almost always, linking candidates will use the company name as anchor […]
The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but it is widely regarded that absolute links provide better SEO value on the whole than relative links. Many believe that absolute links have less potential for getting messed up when search engines […]
SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides dilutes the […]
When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an example: Suppose you operate a travel site and you want to optimize a given page for […]
