Marketers are expected to keep tabs on how their content is performing, but they’re also expected to use that data to inform future content strategy. If you’re not already doing this, don’t sweat it! This ebook by Uberflip, the content management tool, teaches how to craft an effective content strategy that uses data as its backbone.
Tag: <span>SEO</span>
SEO isn’t just for performance marketers. It’s a topic that marketers of all stripes need to know about — from content marketers to social media marketers to copywriters and beyond. If you feel like you could use a refresher, check out this beginner’s guide by analytics experts Moz, which covers the history of SEO along with recent changes and developments.
Marketing campaigns of all flavors depend on strong copywriting to help them succeed — especially when it comes to landing pages. Is your copy converting visitors into customers or is it falling flat? In this ebook, Joanna Wiebe shares her secret recipe to copywriting success.
What better way to improve your conversion rate optimization strategy for next year than to look back on what has worked for others in 2015? In this report, Optimizely shows you how your organization stacks up against industry standards in a variety of areas: from A/B testing frequency to resources allocated.
