The Performance Marketer’s Guide to Retargeting
You may have seen those pesky ads following you around Facebook — they’re taunting you with that sweater you’ve been dreaming about or those shoes you were Googling last night. Retargeting has become a necessary part of performance marketing and is essential to many paid acquisition strategies. There’s more to retargeting than meets the eye, and advertising retargeting giant Adroll has broken it down for you.
What to expect:
- An overview of the basics of retargeting
- Retargeting strategies for web, social and mobile
- Tips on how to measure your ads’ performance
- Case studies, checklists and optimization tips galore
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