The Optimization Survival Guide
Whether you’re new to conversion rate optimization (CRO) or a seasoned pro, it’s never too late to build these strategies into your marketing practice. This guide from Optimizely the website optimization platform, is meant to inspire you to “always be testing” — by standing on the shoulders of giants (to the tune of 30+ heavyweight CRO experts).
What to expect:
- Inspiration and best practices for A/B testing
- Advice and insights from 30+ industry professionals
- Strategies on how to overcome roadblocks that are keeping you from A/B testing (and growing your bottom line)
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