Conversations, Not Campaigns
Email is still the most direct way to contact your customers or clients, but with open rates plummeting, it can fall flat if you’re not doing it right. As Marketo, the marketing automation software company, explains in this ebook about the finer points of customer engagement, the most effective way to drive sales is having real conversations.
What to expect:
- Case studies that illustrate what engaging conversations look like
- Tricks for scaling one-on-one conversations
- Email automation explainers and examples
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