Data-Driven Content Marketing
Marketers are expected to keep tabs on how their content is performing, but they’re also expected to use that data to inform future content strategy. If you’re not already doing this, don’t sweat it! This ebook by Uberflip, the content management tool, teaches how to craft an effective content strategy that uses data as its backbone.
What to expect:
- A comprehensive guide to crafting a content strategy with data at its core
- Tips on how to measure the effectiveness of your content distribution
- Step-by-step instructions on how you can use data from your previous campaigns to inspire future content marketing efforts
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