The Beginner’s Guide to SEO
SEO isn’t just for performance marketers. It’s a topic that marketers of all stripes need to know about — from content marketers to social media marketers to copywriters and beyond. If you feel like you could use a refresher, check out this beginner’s guide by analytics experts Moz, which covers the history of SEO along with recent changes and developments.
What to expect:
- An overview of how search engine optimization and search engine marketing work
- A breakdown of the importance of keywords, title tags, URL structure and other factors that influence SEO
- Keyword research basics and pointers for measuring your success
- A series of SEO myths, debunked
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