Search engine optimization (SEO) refers to techniques that help your business rank higher in organic (or “natural”) search results, Search engine Optimization Makes your business more visible to people who are looking for your product or service via search engines. SEO is a type of marketing which main goal is to get you to rank higher up in Google searches.
So, why is it important for your business’ website to be listed on search engines? On Google alone, there are over 694,000 searches conducted every second. Think about that! Every second that your website is not indexed on Google, you are potentially missing out on hundreds, if not thousands of opportunities for someone to visit your website, read your content, and potentially buy your product or service.
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