DIGITAL MARKETING CHANNELS FOR STARTUPS

Digital marketing can be described as the marketing of products or services using digital channels to reach consumers. The key objective is to promote brands through various forms of digital media. Digital marketing extends beyond internet marketing to include channels that do not require the use of the internet. We will be doing a brief introduction to the various forms of digital channels in this blog post.

The choice of digital marketing channels varies in the marketing of products and services and it is important for you to know which one suits your brand and how best to make use of it. This blog post is set to enlighten you on this.
However, as a business owner, your core objective is to find channels which result in maximum two-way communication and a better overall Return On Investment for your brand.

The various channels and their main goals are summarized below;

• Search Engine Optimization (SEO): Increase traffic from search engines.
• Pay per Click (PPC): Increase traffic from search engines.
• Public Relations (PR): Increase exposure for business.
• Social Media Marketing: Build customer relationships
• Content Marketing: Increase traffic from search engines, exposure, sales & leads
• Affiliate Marketing: Increase sales & leads
• Viral Marketing: Increase exposure – short term
• Influencer Marketing: Increase exposure – targeted
• Online/Website Marketing: Coverall term; could include any of the above methods/goals.

In subsequent blog posts we will be dwelling extensively on the various channels listed above and how it benefits your brand.