The Visibility of Online Content

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Content creation for online presence can be time consuming. However, there are various tactics of ensuring the visibility of online content account is attained and we shall be discussing them in details in this article.

With the visibility of many people online, it is very essential to make your content visible online to drive huge traffic for you and reach a huge number of people. For instance, a pet dog business owner decides to write an article to teach dog owners new trick about dogs. He will need to seat and think on strategies in achieving a wide range audience for himself. In other to achieve this, he needs to begin to think of which platform will he find his target audience. Is it Facebook, Pinterest, Instagram, Twitter etc. Do they like to watch videos on YouTube or prefer browsing on blogs? Understanding how your audience consumes content will help make your work easier and faster for you in implementing your strategies. Before you begin to consider content creation plan, it is very important to consider the channels available, identifying channels that are “owned”, “Earned”, and liked. Owned channels – these are channels that are managed by the owner himself. For example self- owned blog, social media platforms and website. Promoting content over owned channels is a great way to start because it is a flexible and low cost effective option. Earned channels – these are channels that are picked up a third party such as bloggers. Earned channels can help boost online content and promote credibility. Paid channels – these are channels that are paid for. This allows targeting of campaigns to specific audience based on goals and budget. A dog business owner can decide to advertise his content through social media platforms and reach more potential customers who regularly browse on all the platforms.

After knowing all the channels your target audiences are, it’s time to create a calendar. This Online content calendar helps to organize the activities that will be on the media platform by outlining what to publish and the time to publish them. This will help content to be consistent and efficient in which at the end it will make everyone involved having a clear action plan. In achieving a successful content calendar, the following should be involved:

  • Make it achievable: a content calendar should involve a realistic time frame


  • Highlight key dates: things like public holiday, relevant events.


  • Consider multiple channels like blog and social media channels can help promote your social media campaign.


  • Audience: clearly define your audience so you know who you are targeting.


  • Explore online tools which help to save time.

Finally, we have been able to cover the strategies to implement for visibility of content online, it’s now in your capacity to know which one will work for your brand, think on which channels will work best for your business and consider how a content calendar will aid your effective online visibility content.


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