CONTENT MARKETING MEASUREMENT

Measuring online content marketing overall is important. It is important to regularly seat down and review your goals. This ensures the times you are spending are well spent. In this article, we will explore tools and software that can help measure the success of your marketing and as well identify key metrics to help you improve your campaign. Whatever the target might be, be it to increase sales, drive brand awareness, not seeing your progress over your goals, it will be hard to know if what you are doing is working well or not.

You need to identify your goals and objectives in order to ensure they are measurable and trackable. For instance, the set goal for a month is to increase a Facebook page likes to 500 per month, it will be easier to track because you have set a goal down for yourself.

Also the use of specific metric such as age, location, gender, place of location, time spent on a web page and what they search for when they land on your web page. Taking a look at a dog business owner, who has a plan on increasing product sales, they write and share engaging blog post using their social media handles to share the article. Some of the metrics they could track are:

• Number of the page views
• Number of transactions made on the sites
• Number of visitors from their social media platforms.

It is always essential to track the performance of your previous post because this will give you a clearer picture if the new strategies are working or not. In measuring the success of a content marketing strategy, there are various strategies to be used. Many social media platforms give out detailed informations about the people who visit their pages, people who subscribe to your business account, their gender, age, location, which post receives the highest engagement and will show how your return on investment in content marketing is doing. With all of this in place, there are insights that will be drawn out by the business owner after the various content marketing. The owner will be able to know which among the previous blog content had the highest view and be able to focus on such topic. Analytics will also show you where your readers are coming from such as social media, blog post and how many of them made a purchase after reading on them. With the help of these strategies, they are able to re-strategies in other to have more engaging views on the content.

In conclusion, in ensuring an effective return on investment on your content, it is very essential to measure them.